The Sales Funnel For Effective Online Marketing
For a long time the sales funnel has been an an integral part of traditional business and marketing. It seems like the topic of funnels in online-based businesses is becoming more and more common.
The reality is that folks want to know more about this marketing concept and the best way to apply it to enhance their business online marketing strategies. Read on to learn more on the sales funnel for Internet marketing success.
The Sales Funnel: What is it?
A marketing funnel is not a funnel. The reason for using the term "funnel" for this concept of marketing is to help visualize and explain a sales process from the beginning to the conclusion. It has a broad entry point for potential customers known as "Unqualified Prospects" at the top, and a narrower opening for sales conversion at the bottom. This is a great comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The people who are "unqualified prospects" will be found at the upper end of the funnel. This is people who have never met with you, but might be interested in your products or services. At the end of the funnel, a number of offers and sales actions after, you've received people who've obtained your product or service and made a purchase as well.
A lead generation funnel's effectiveness is also due to the ability to track the actions of your prospects at various stages of the sales process. It is possible to predict the number potential customers using the sales funnel, by knowing the numbers of qualified prospects at each stage of the process.
You can use the sales funnel to identify where and how your sales process is working or not, and also if you are not getting enough potential customers. This will allow you to decide the areas you need to focus your attention and work to keep sales at a necessary level as well as, to achieve your marketing objectives. It is used to monitor and control the process of selling of customers.
The Sales Funnel Top Front or End
Your sales funnel's top is the most active and most crucial part of your process. It is constantly tested. There are literally no end of front-end ideas. Your imagination and your resources are your only limits.
The front-end's main objective is to attract potential clients and convert those buyers into buyers further through the sales funnel.
The potential customer is "qualified" once they opt-in or sign up for something you offer. This is the moment when the prospective customer or "Unqualified Lead" is qualified. This is because they have taken an action that indicates that they might be interested in purchasing your products or services.
For your front-end to be efficient, you need to bring targeted traffic to your website, blog or squeeze page. Article marketing, PPC ads, social media (Google+ Twitter, Facebook, YouTube), banners and blogging are the most effective methods and resources to do this.
There are many methods to "qualify" one of them, the "Unqualified prospect". A squeeze page is among the most efficient methods to "qualify" the unqualified prospect. It lets you offer something of value, related to your products or service, which people can receive for free or at a greatly reduced price by requesting the email address they provide. There are many products available, including newsletters, videos, emails, courses ebooks, as well as related reports.
It is clear that the front-end is where people are drawn to your sales funnel. What do you think of the back-end?
The Bottom of the Funnel or The Back-End
The back-end, or bottom, of the sales funnel are where the major sales and profits occur. This is where you will find your most expensive products. These products are generally pertinent to the same niche, but presented in a different format, like audio or video live interaction, private consultation.
The major difference between the front and back-ends lies in the kind of client and the price of the service or product being offered.
While it's true that only 1-2 percent of the people who access the front end will be able to connect to your back-end system, this small percent may not be of any significance. This is fine, given the fact that this particular few will be investing more money.
It is clear that although front-end products or services can be priced under $100, back-end products and services are typically priced in the 100s to 1000s. This means that the top of the funnel, or back-end, the main source of income for your Internet business. It's also the most reliable and secure area of the sales process.
As I said earlier the sales funnel could be as simple or complex as your imagination or resources allow.
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