Greater than ever, sustaining our social connections is a enterprise necessity. Whereas bodily distancing is required to maintain everybody protected, social connection has turn into one in every of our greatest endeavors in health.
Learn on to be taught how one can help your social media group by using 4 kinds of sequence that are perfect for well being and train professionals.
What’s a “Social Media Collection”?
Merely put, a sequence is a string of social media posts or tales, unfold out over a chosen period of time, linked with one theme, format or each. Erin King, creator of Digital Persuasion, creator of The Social Media Spa, and social media guide to The Oscar’s and ABC/Disney, advocates this method to social media advertising.
“It provides your viewers a set of constant expectations, particularly throughout such unpredictable occasions,” explains King. “We wish to know that every submit inside that sequence will ship comparable caliber content material a couple of comparable class or subject, so we will naturally proceed to observe alongside or decide up at any level and never really feel like we missed an excessive amount of from the start. A sequence additionally permits you to dive deep into your subject by delivering super-small, snackable content material bites, like little digital breadcrumbs, versus blasting them with an uber-long supply.”
Probably the most profitable sequence usually fall into 4 sorts, they usually can seem on nearly any platform, relying on time-limit size (Instagram clips have to be 59 seconds or much less, whereas Fb permits clips as much as hours). Many consultants like King suggest utilizing as a lot of your content material on as many websites as doable as a result of those that observe your Instagram accounts could also be totally different from those that observe you on Fb. After you have completed capturing, enhancing and prepping your content material, posting to varied platforms based on one of many 4 sequence sorts turns into your solely technique.
Listed here are 4 essential kinds of sequence:
- Formatted Content material Collection
- Construct-up Collection
- Ideas Collection
- Interactive Collection
Formatted Content material Collection
A formatted content material sequence begins from a template of begin, center and finish, and the one factor you must do is to alter the date and subject for a submit.
For instance, this yr I ran a spring and summer season inspirational sequence for train professionals worldwide known as “#fitnessworks” LIVE on Fb. This was a sequence of seven-hour reveals that started in Jap Europe on Sunday evenings in NYC time and traveled west, ending in Asia on Monday morning. The format included 28 presenters who spoke for quarter-hour, every representing the nation the place they lived. I requested every presenter the next questions:
- The place are you geographically, and what time is it?
- What’s the present standing of civilians the place you might be; what’s open and what’s closed on the whole?
- What’s your present way of thinking and the way of thinking of these in your group?
- What are you discovering most inspirational in our health world throughout our difficult occasions?
- Is there something out of your pre-COVID life that you simply do not miss?
With every weekly episode, viewership grew by roughly 30%. Viewers loved dozens of a-ha moments of inspiration and “I might strive that, too!” that united our world, inspiring a second hashtag: #unitednationsoffitness.
Over the seven months of this sequence, we spoke to people on nearly each continent. Whereas greater than 10 reside seven-hour reveals could seem sophisticated initially, a formatted content material sequence usually proves to be the best of social media sequence since you merely repeat the identical template you create on the onset. You’ll be able to watch my sequence template come to life at youtube.com/findlawrence underneath the playlist “fitnessworks.”
Right here’s one other instance: Alvin Netto, ACE Licensed Private Coach and present AFC Private Coach of the Yr winner based mostly in Malaysia, has been utilizing a formatted content material sequence for the previous yr. On this sequence, he profiles feminine purchasers performing energy and endurance trainings in his residence fitness center. His goal is to focus on solutions to the most typical questions he has obtained from his purchasers through the years so everybody can maximize advantages whereas minimizing time. This sequence was watched by a variety of individuals all through the world, all commenting in actual time. You’ll be able to see Netto’s sequence on his Fb Web page at facebook.com/alvinnettofitness (#beanachiever).
Consider a format you might create that will deliver your like-minded social tribe collectively to debate matters equivalent to meals, diet, masking, outside health or indoor core coaching with out gear and invite company to drop into your sequence. After you have a tried-and-true template, your sequence can turn into “plug and play” like #fitnessworks.
Takeaway: Provide you with a sequence of inquiries to ask your whole company and see what themes naturally emerge from their solutions. This format usually requires an extended social media format equivalent to YouTube or Fb, however you’ll be able to submit teasers on Instagram and IGTV. You’ll be able to submit bimonthly or month-to-month and you should definitely create a hashtag particularly in your sequence.
A build-up sequence is comprised of posts and tales that construct as much as a grand-slam conclusion of a singular goal.
Right here’s an instance of any such sequence: Yury Rockit, an ACE Licensed Private Coach and Built-in Motion Specialist from Belarus, began posting stretches at a wall, utilizing seemingly disconnected actions that have been beautifuly photographed open air in Greece. These posts turned out to be a three-month sequence of posts of random actions that documented his private aim of doing a handstand with out assistive units.
“I initiated a ‘handstand sequence’ on Instagram that shared to Fb,” Rockit says. “I posted roughly two tales per week over just a few months, after which did the ultimate handstand as a submit. Folks grew extra and adopted alongside to ask me extra questions and in the end, I generated extra curiosity and much more purchasers.” You’ll be able to view Rockit’s handstand sequence construct up in tales and posts at Instagram.com/yuryrockit (#movementmedicine).
Private coach Dee Miller of Peterborough, Ontario, Canada, has been teasing pictures of a cookbook she just lately revealed. All summer season, she used Fb and Instagram to submit meals, highlights, elements and completed merchandise. Her whole sequence served as a construct as much as an precise hyperlink to buy her e-book. Engagement elevated with every tasty morsel she posted, and anticipation grew till her e-book lastly turned out there. That she additionally provides a portion of her e-book to her charity allowed her to cross-post and tag to extend extra involvement general. You’ll be able to view Miller’s tasty bites at Instagram.com/protrainerdee.
Takeaway: Create a build-up sequence with useable and implementable ideas so followers develop “hungry” for extra. If you wish to step by step tease your build-up (like Rockit’s handstand instance, above), contemplate providing bi-weekly 58-second (or much less) tricks to submit on Instagram and share to Fb.
A ideas sequence permits you to present your health and wellness experience.
Claire Coughlin Powell, an ACE Licensed Group Health Teacher based mostly in California, teases Laughter Yoga recommendations on her Instagram and Fb accounts with accessible, non-yogic language and a straightforward method. With good humor and in a well timed style, she gives viewers a simple take-away ability to enhance the general high quality of their lives. As her rising following turns into serious about her method to laughter yoga, many have messaged her through Instagram and Fb to inquire about how they will buy her on-line courses. Now she boasts a global following that covers many alternative time zones and nations. You’ll be able to watch Powell’s recommendations on laughter yoga here (#laughanyway).
Equally, I created a “#tuesdaytips” sequence for every Tuesday, the place I supply sensible communication methods from the ACE Group Health Teacher Hanbook and my very own e-book, Cream Rises. Every tip is aimed toward boosting communication with courses and purchasers and to bridge the hole created by bodily distancing. Instagram and Fb draw followers from totally different demographics, however every group has come to count on this tip each Tuesday. You’ll be able to view this YouTube sequence at youtube.com/findlawrence (playlists matching hashtags #tuesdaytips and #lessonslearned).
Takeaway: Make your free ideas sequence tremendous quick, useable and implementable so followers need extra. Contemplate creating and posting to Instagram weekly video ideas which can be 58 seconds or much less after which sharing these movies to Fb.
An interactive sequence entails making a predictable sequence with a single subject with open dialogue to followers, normally held with real-time interplay equivalent to a Fb LIVE video.
Rockit’s interactive sequence on meditation for everybody known as “Aliveness Playground” appeared this previous summer season on Fb LIVE; he created it in an effort to deliver some therapeutic conscious work to a homebound world at a time of uncertainty. He interacted with company and coated a special conscious meditation subject every week. Associates and followers interacted with him in actual time back-and-forth, which generated a extra private digital, interactive expertise. Followers knew the format and subject, however not the precise technique, which created pleasure and anticipation. After every episode, he saved the recording to his YouTube channel to succeed in a fair broader viewers. Repurposing recorded content material is vital to make use of amongst varied social media channels as a substitute of continually capturing new content material. All of Rockit’s meditation “Aliveness” Interactive sequence lives at http://bit.ly/YuryRockitYouTube (#aliveness).
Equally, I host a weekly #ZoomatNoon group for my masterMINDful mentees, and in addition host on Fb Dwell #wednesdayatOne for all others to succeed in me reside and work together with their questions and feedback. These predictable interactive sequence enable associates and followers to do greater than watch as a result of they are often seen, heard and validated with actual options to their actual considerations. My masterMINDful group is open to any professionals for free of charge at https://bit.ly/findLawrencemasterMINDfulgroup.
Takeaway: In your interactive sequence, discover the platform that the majority of your followers use and encourage communication in real-time with them to create group and ask questions. Contemplate posting teasers every week and internet hosting an Interactive occasion a minimum of bimonthly.
Inquiries to Ask Your self
No matter which sort of sequence you select to undertake first, contemplate the following pointers from King:
- Ask your self “What’s an issue that my tribe faces?’ For instance, King observed that her followers have been at all times speaking concerning the nightstand stack of books that stored piling up that they by no means had time to learn, so she knew this was one thing she wished to assist them resolve.
- Ask “What format does my viewers favor?’ For instance, King says that lots of her followers are mothers who spend a whole lot of time within the automobile so they like to hear whereas multitasking.
- “Ask “What want can my sequence tackle?” King created a podcast sequence known as ‘Highlights,’ the place she interviewed authors of most of the books languishing on nightstands. In her podcast, these authors provided crucial “highlightable” or large concepts from their books, which allowed listeners to profit from the books, however in a a lot shorter—and manageable—timeframe.
Finally, King says you simply should ask your self, “What downside are you able to assist resolve and the place is perhaps the most effective place to resolve it?”
Experimenting with these 4 kinds of social media sequence will probably deliver you extra followers, extra constantly.